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From Scripts to Systems: The Evolution of Marketing Automation
January 2026•5 min read

From Scripts to Systems: The Evolution of Marketing Automation

Why copying Google Ads scripts isn't sustainable—and how productized workflows change the game for marketing teams.

Felipe De Leon
Felipe De Leon
Creative Governance for Performance Teams
January 2026

Creative Governance for Performance Teams

How pre-flight checks and quality scoring prevent wasted ad spend before campaigns launch.

Felipe De Leon
Felipe De Leon
The PMax Black Box Problem—and How to Open It
January 2026

The PMax Black Box Problem—and How to Open It

Performance Max campaigns hide critical data. Here's how to surface it with automation.

Felipe De Leon
Felipe De Leon
Building Competitive Intelligence That Doesn't Break
January 2026

Building Competitive Intelligence That Doesn't Break

Automated competitive tracking that actually delivers actionable insights week after week.

Felipe De Leon
Felipe De Leon
Pre-Flight Checklists That Prevent Wasted Spend
January 2026

Pre-Flight Checklists That Prevent Wasted Spend

The essential checks every campaign needs before going live—automated.

Felipe De Leon
Felipe De Leon